AN IMMERSIVE EXPERIENCE
Remember when car magazines were captivating? When they arrived on your door and you knew you had hours of quiet enjoyment ahead? In a world of ever-thinner magazines filled with 50-70% advertising, 000 founders Pete Stout and Alex Palevsky decided to buck the trend with 95% editorial content and long-form deep dives in order to create an alternative to a nice night out—as well as an elixir for today’s endless drop-down notifications and hyperlinks that bounce you right out of a good read. The result is “Triple Zero,” a quarterly art journal that just happens to be about Porsche. Its name is a reference to the marque’s three-digit model type numerology and a promise to explore Porsche from its origins without skimping on pages or possibilities…
THE SHAPE OF THINGS
Sized 9×12 and beautifully printed on premium 80-lb paper, each issue weighs three pounds (!) and offers 260 pages covering every facet of Porsche. Those pages are packed with extraordinary photos in lavish layouts, thought-provoking stories, unseen archival images, photos of original documents, and insider intel. In a world of increasingly cheap and easy media, 000 is a haven where timelessness is valued over timeliness.
This is a Porsche magazine carefully constructed to provide years of enjoyment, delivered straight to your doorstep. Each magazine is shrink-wrapped and shipped in a custom, oversized box to protect it from the rigors of shipping. (Yes, we’re a bit obsessive.)
REGULAR AND PREMIUM EXPERIENCES
Of course, there are always those who ask, “What else can you do?” Enter Limited S Edition, priced at $999 and limited to just 999 subscribers worldwide. While the interior pages remain the same, the S edition features embossed hardcovers in black with a unique, individually numbered aluminum “VIN plate.” An exclusive slipcase made from unexpected materials and specifically designed for four hardcover editions is included with the Limited S Edition. The slipcase will arrive in time for the holidays each year, as will an exclusive, individually numbered collector’s piece designed to delight the most discerning Porsche fanatic.