Remember when car magazines were captivating? When they arrived at your door and you knew you had hours of quiet enjoyment ahead? In a world of ever-thinner magazines filled with 50-70% advertising, 000 founders Pete Stout and Alex Palevsky decided to buck the trend with 95% editorial content and long-form deep dives in order to create an alternative to a nice night out—as well as an elixir for today’s endless drop-down notifications and hyperlinks that bounce you right out of a good read. The result is “Triple Zero,” a quarterly art journal that just happens to be about Porsche. Its name is a reference to the marque’s three-digit model type numerology and a promise to explore Porsche from its origins without skimping on pages or possibilities…

Sized 9x12 and beautifully printed on premium 80-lb paper, each issue weighs three pounds (!) and offers 260 pages covering every facet of Porsche. Those pages are packed with extraordinary photos in lavish layouts, thought-provoking stories, unseen archival images, photos of original documents, and insider intel. In a world of increasingly cheap and easy media, 000 is a haven where timelessness is valued over timeliness.

This is a Porsche magazine carefully constructed to provide years of enjoyment, delivered straight to your doorstep. Each magazine is shrink-wrapped and shipped in a custom, oversized box to protect it from the rigors of shipping. (Yes, we’re a bit obsessive.)

Of course, there are always those who ask, “What else can you do?” Enter our 000 S Membership, priced at $1,250/year and limited to just 999 members worldwide. Our S edition magazine features embossed hardcovers with a unique, an individually numbered aluminum VIN plate, and an aluminum slipcase—powdercoated in a unique Porsche color—every year. The membership also unlocks priority access to 000 events, discounts on 000 merchandise and collaborations, and more.