In 2018, 000 co-founders Alexander Palevsky and Pete Stout noticed not only a lack of color on the world’s streets and freeways, but also too few opportunities to see unusual Porsche colors in real life. Together, they envisioned an event series called Rare Shades that would travel throughout North America and beyond.
After Rare Shades events in Scotts Valley, Atlanta, Pompano Beach, Los Angeles, Summit Skywalker Ranch, and Toronto, Rare Shades is headed for the Big Apple on May 16, 2026.
More information about the venue, vehicle submissions, and ticket pricing coming soon.
Back For a Limited Time
Explore the Rare Shades fine art print collection in the 000 store.
INTRODUCING RARE SHADES FILMS
Thanks to support from Carlas USA, 000 Magazine and Rare Shades will debut a quartet of films that tell stories about exciting Porsche colors. This series will help honor the return of Rare Shades and its upcoming NYC show in May 2026 and explore each color’s history and the people who have created, preserved, and cherished these hues over time.
The first Rare Shades film focuses on a color near and dear to Justin’s heart: Moonstone. If you have been following him, you’ve witnessed his passion for “one of the rarest colors in Porsche history” and his determined quest to uncover its genesis.
rs1: canepa collector cars
This first Rare Shades held in 2018 at Canepa, redefined our expectations for car “shows” and provided an entirely different avenue into appreciating Porsche as a marque.
rs2: PORSCHE EXPERIENCE CENTER ATLANTA
Rare Shades 2 meshed a cars and coffee-style meet-up with rarefied Porsche hues, and added the backdrop of Porsche’s Experience Center as an enviable cherry on top.
rs4: a&D museum los angeles
Rare Shades 4 in DTLA was 000’s first multi-day affair, and showcased an exhibit within the A+D Museum that gave visitors an inside look at the visuals, stories, and design nuances of the magazine.
rs6: aga khan museum
In 2022, 000 brought its sixth Rare Shades show to the Aga Khan Museum in Toronto—the first in Canada—with a carefully considered selection of colorful cars staged inside the modernist museum’s campus.
rs1: canepa collector cars
This first Rare Shades held in 2018 at Canepa, redefined our expectations for car “shows” and provided an entirely different avenue into appreciating Porsche as a marque.
rs2: PORSCHE EXPERIENCE CENTER ATLANTA
Rare Shades 2 meshed a cars and coffee-style meet-up with rarefied Porsche hues, and added the backdrop of Porsche’s Experience Center as an enviable cherry on top.
rs4: a&D museum los angeles
Rare Shades 4 in DTLA was 000’s first multi-day affair, and showcased an exhibit within the A+D Museum that gave visitors an inside look at the visuals, stories, and design nuances of the magazine.
rs6: aga khan museum
In 2022, 000 brought its sixth Rare Shades show to the Aga Khan Museum in Toronto—the first in Canada—with a carefully considered selection of colorful cars staged inside the modernist museum’s campus.
